Tag: Branding

What’s behind the “beyond” branding? From Beyond Meat to Beyond Paint, companies embrace a buzzword

These days, Americans are going beyond the norm on a daily basis. They feast upon plant-based Beyond Meat BYND, -2.57% products. They wear Beyond Yoga athletic clothes. They tackle home-improvement projects with Beyond Paint products. They even feed their dogs and cats Beyond brand natural pet food. In a word, “beyond” has become a buzzword. […]

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Drug-company-paid user fees under the microscope with beleaguered FDA in funding talks

Amid a firestorm over its approval of a new Alzheimer’s treatment, the Food and Drug Administration is holding closed-door meetings with companies it regulates — talks that critics say allow drug and device makers to exert outsize influence over the agency’s operations, threatening to erode public trust in the agency at a critical moment. The […]

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Activision stock price sees 1984 levels, record valuation on expansion plans

Activision Blizzard Inc. shares on Friday closed at their highest price since 1984, or at an all-time high when you take several stock splits into account, following strong earnings and an outlook that seeks to tap more of the fast-growing mobile gaming market. Activision Blizzard ATVI, +9.64% shares rallied more than 12% intraday Friday, and closed […]

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