Anyone who joined a video call during the pandemic probably has a global volunteer organization called the Internet Engineering Task Force to thank for making the technology work. The group, which helped create the technical foundations of the internet, designed the language that allows most video to run smoothly online. It made it possible for […]

China’s fast-moving campaign to curb the power of internet giants has hit its latest mark: Ant Group, the fintech sister company of the e-commerce behemoth Alibaba. Ant announced on Monday that it would undertake a sweeping, government-ordered overhaul of its business to allay regulators’ concerns about the way it competes with rivals, its large-scale collection […]

The Trade Desk’s new deal with a Publicis Groupe agency division gives it a boost as it aims to popularize its audience identity system across the industry on a non-profit basis. Publicis Groupe’s Epsilon is integrating its CORE ID, a audience identity system for Publicis’ clients, with The Trade Desk-based Unified ID 2.0, a post-cookie […]

This article is part of the On Tech newsletter. You can sign up here to receive it weekdays. On Tech is back from a spring break, and the magnolia trees are blooming outside On Tech headquarters (a.k.a., my New York apartment). Today, let’s talk about relatively simple technology and a change in government policy that […]

Once upon a time, the ability to target ads at individual linear households was confined to just two minutes of local cable air-time per hour. But new services have expanded the addressable ad opportunity. As a result, addressable TV is coming out of the shadows. In this video interview with Beet.TV, WarnerMedia’s VP of product […]

The latest crypto-token craze is spilling over into watches. Following a torrent of record prices for digital assets from artwork to sneakers, the first watch NFT — or “nonfungible token,” verified by blockchain technology — was offered early this month. It didn’t sell, and the auction has been extended. But other NFT prices, realized on […]

The most predictive signal for economic action is search and it’s the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s […]

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV on what to expect — and the changes they’d like […]

In a study by the RAND Corporation, “Remote Learning Is Here to Stay,” 58 out of 288 district administrators — roughly 20 percent — said their school system had already started an online school, was planning to start one or was considering doing so as a postpandemic offering. “This is hardly a panacea or a […]